The Retail Move
Made In built its reputation almost entirely through direct-to-consumer channels, appearing in over 2,000 restaurants and several Michelin-starred kitchens before most home cooks could find it on a store shelf. That changes now. Williams Sonoma will carry the cast iron collection exclusively at launch, plus Made In's existing American-made stainless steel line.
In-store launch events are scheduled for May 15–16 at participating Williams Sonoma locations nationwide. The cast iron will not be available on Made In's own website until approximately June 1, timed to Father's Day gifting.
CEO Chip Malt framed the retail move around its core customer: "We're speaking to the broad-based, passionate cook, who loves chefs and loves cooking, and their favorite thing to do on a weekend is try new recipes."
The Tennessee Cast Iron Collection
The collection includes skillets in 8", 10", and 12" sizes, a 14" double-handle skillet, a 4-quart braiser, and a 6-quart Dutch oven.
Made In says the pans go through 16 separate manufacturing steps, compared to the industry standard of four to five. Key steps include individual lathing of the cooking surface — a CNC-style machining process — followed by ceramic tumbling to remove roughness. Each piece receives a custom 1-to-1 seasoning application before it ships.
The bowl-shaped corners are designed to keep food from getting trapped at the edges, a complaint common with traditional cast iron. The pans are rated safe up to 900°F and are compatible with all cooktops, including induction, as well as outdoor grills and open flame.
What Sets It Apart
Most cast iron on the market — including Lodge, which dominates the budget end — uses a relatively simple sand-casting process that leaves a bumpy, porous cooking surface. Smoother surfaces have long been the province of vintage pans or premium boutique options like Field Company and Stargazer.
Made In's claim is that its machining and tumbling process produces a surface with vintage-style smoothness at a production scale. The company also says the lathing reduces weight by removing metal from the sidewalls without compromising the base — a common pain point with cast iron, where heavier pans can cause wrist fatigue during extended cooking.
Pricing and Availability
- 8", 10", 12" skillets: $195.95 each
- 14" double-handle skillet: $249.95
- 4-Qt Braiser: $229.95
- 6-Qt Dutch Oven: $299.95
Available now at select Williams Sonoma stores and williams-sonoma.com. Direct-to-consumer sales begin around June 1, 2026 at madeincookware.com.
Why This Matters
Cast iron is one of the most enduring pans in an American home cook's arsenal — inexpensive at the entry level, nearly indestructible, and capable of going from stovetop to oven to campfire. But the category hasn't seen significant mainstream innovation in years. Lodge still sells the same basic design at roughly $30–$50. The premium segment (Field, Stargazer, Butter Pat) exists but is largely unknown to home cooks who don't follow cookware closely.
Made In has the distribution muscle — and now the retail presence — to bring premium cast iron into a conversation most home cooks have never had. Williams Sonoma shoppers are already predisposed to spending more on cookware. The timing with Father's Day also puts the collection in front of one of the highest-intent gift-buying audiences of the year.
Whether the $195+ price point holds up under extended use is still an open question — no long-term independent tests are yet available. But the manufacturing specs are verifiable and the retail channel is real.
Conclusion
Made In Cookware's Williams Sonoma partnership marks a meaningful shift for a brand that built its name outside of retail. The Tennessee cast iron collection targets a clear gap: a machined, lightweight pan with a smooth cooking surface, priced above Lodge but below the niche boutique options. In-store events run May 15–16; wider availability follows in June.